Predicted Trends in the Beverage Industry for the upcoming season, according to experts

While celebrity endorsements of products are nothing new, the beverage industry is seeing a shift. Grape and champagne houses are partnering with celebrities like George Clooney and Jennifer Aniston in order to expand their brand portfolios and reach a wider audience. Organic French rose and a sugar-free Spanish white are just two of the "clean" wines that Cameron Diaz has created. These high-profile endorsements reflect the rising popularity of health and fitness products in recent years.

Matthew Iovane revealed that this fall's beverage market has already begun to show several trends. As more people try to limit their intake of sugary beverages, the amount of sugar consumed is decreasing. Beverage makers are responding by launching sugar-free and low-sugar versions of their most popular beverages. Dr. Pepper Zero Sugar, Red Bull Sugar Free, Monster Energy Zero, and many others are popular zero-sugar products. Beverage companies are also blurring product categories in addition to reducing sugar levels.

The consumption of hard seltzer and other spiked beverages is on the rise. Within a year of its release, Mexico's first major beer-branded soft-seltzer became the most popular soft drink in the world. According to some reports, Coca-Cola plans to introduce more alcoholic beverages in the future. As the popularity of spirits like vodka and mead rises, more and more brewers are looking to expand into this lucrative market. However, the popularity of whiskey and vodka has lagged behind that of beer in the United States.

The beverage industry has seen a rise in the popularity of low-cost beverages. Alcohol producers have also benefited from the growing popularity of low-cost beverages. Because of more efficient means of transporting beverages to customers, AB InBev, for example, experienced significant growth during the third quarter of 2020 in the United States. As a result of Michelob Ultra's growth and Bud Light's success in the United States, other beverage companies may consider entering the CBD market.

Matthew Iovane demonstrated that there is a willingness to work together. C4 Energy, for example, teamed up with Mars Wrigley last fall to introduce four new flavors inspired by the STARBURST candy. This year, the companies have expanded their collaboration with Skittles, which has been a success for both parties. Consumers are becoming increasingly interested in these kinds of partnerships, and beverage companies will have many more opportunities in the future to enhance their brand equity through them.

The popularity of low-alcohol-by-volume (ABV) beverages is also on the rise. There has been an increase in the consumption of non-alcoholic beverages by consumers. Sales of non-alcoholic spirits have risen by 33% in the last 52 weeks and are expected to rise 33% by 2023. Beverage makers have felt the effects of this shift toward a healthier lifestyle.

Also on the rise are beverages that serve a purpose. It's becoming increasingly popular to look for drinks that have additional advantages. According to Mintel research, anti-inflammatory non-alcoholic beverages and beverages containing medicinal mushrooms will be the most popular functional drinks in 2019. Teas, powders, and tinctures are increasingly being sold as a supplement to these products. Beverages like these can give your menu an extra zing if you'd like.

Coca-Cola is one such company that has a heavy reliance on shaky market segments. To counteract the downturn, the company has been expanding its beverage portfolio to include a wider range of options. Coke and Pepsi both launched fully seltzer water in 2018 as two of the most popular soda brands. Additionally, Coca-Cola has been aggressively acquiring other diverse companies, such as Starbucks and Costa Coffee..

It's no secret that bubble tea is a hot new trend in the beverage industry. Although bubble tea is a hot topic, it has become a worldwide phenomenon. $4.3 billion in bubble tea sales are predicted to be generated by 2027. Hard seltzers' popularity is expected to continue to rise over the next few years, according to experts. Take this college course to stay up to date on the latest food and beverage trends.

Coca-Cola and Molson Coors Beverage are teaming up to bring a new hard seltzer to market in early 2021. It will be called Topo Chico Hard Seltzer. Since then, sales of the new beverage have risen precipitously, helping it to overtake spirits as the most popular type of beverage. Topo Chico's growth has slowed this year, but it is still one of Coke's first alcohol-beverage launches in a long time.

Pop-ups and street food vendors are on the rise in North America thanks to the expansion of the country's street food scene. Matthew Iovane disclosed, over 100 food carts are permitted in Vancouver, for example. Despite the fact that this trend has enraged some, others are pleased to see it grow. In fact, pop-ups aren't considered restaurants by Bon Appetit. With this new fad, consumers will be able to try new flavors and foods.