The State of The Beverage Industry - A 2022 Highlight

Matthew Iovane explains the current state of the beverage industry is characterized by multiple trends. In particular, the focus on sustainability and transparency are key elements, along with personal well-being and naturalness. There is also a strong focus on health and wellness, and the pandemic has brought attention to products that strengthen the immune system. The popularity of fermented drinks like kombucha, which is a fermented drink made from plant-based ingredients, is expected to continue in 2022.

In addition to traditional functional ingredients like vitamins, antioxidants, and probiotics, CPGs will also begin incorporating novel ingredients, such as plant-based proteins and adaptogens. Adaptogens and nootropics, for example, are examples of functional ingredients that are becoming more popular. These ingredients will increase the appeal of beverages and increase their sales. Combined with the increased interest in health and wellness, the state of the beverage industry will continue to grow, and so will the market.

The future of the beverage industry is characterized by rapid evolution, new products, and a diverse consumer base. The COVID-19 pandemic, which has changed the face of the food and beverage industry, has sent shockwaves through supply chains and resulted in a permanent operational shift. In addition to these major trends, new opportunities are emerging, and the industry is undergoing dynamic change. To keep pace with the pace of change, it is crucial to identify and capitalize on these opportunities.

Competition between companies in different industries is increasing. As the industry continues to grow, competition is blurring the lines between non-alcohol and alcohol beverages, there is a need to stay ahead of the competition. One example is the recent announcement by PepsiCo of plans to partner with Boston Beer to produce an alcoholic version of Mountain Dew. Both companies are recognized leaders in both the alcohol and non-alcohol beverages industries.

According to Matthew Iovane sustainability is becoming a key theme for the beverage industry: companies must consider the environment when creating and marketing their products. Sustainable practices can help businesses build strong brands while also increasing the bottom line. By embracing sustainable practices, companies can share their knowledge and experience with consumers. Sustainable packaging solutions are also on the rise. A new trend that is poised to become a major industry highlight is energy drinks with reduced sugar content.

Matthew Iovane describes while alcoholic beverages have been around for decades, wine is experiencing a huge boom in popularity in recent years. Sales of canned wine are up 597 percent over last year, and RTD malt and hard seltzer are both poised to grow. These beverages are strong growth contenders in 2022. A 2022 highlight aims to highlight the growth of these products. If canned cocktails don't hit their peak in 2022, it could be a fad.